What is Hygge?

Without a clear translation from Danish, it’s widely accepted as representing a specific kind of cosy. It might have the same roots as the English ‘hug.’ After a few years of French obsession, and a slew of books helping you achieve a French way of life, whether it concerned style, diets, parenting or relationships, the new craze comes is definitely Scandi. Calling it a craze doesn’t seem to do the movement justice, as hygge evokes something soft, something sweet, something enveloping. Instead, it’s an approach to life that takes delight in simple pleasures. It can be tied to material things, such as spending time with your loved ones in a sauna, lighting a candle and curling up with a book next to a crackling fire, or folding line dried laundry with your family. You’ll notice, however, that in all of the above a strong emotional connection was present. More than just an excuse for shopping, hygge is a way of living.

Wait… how do you pronounce it?

Now, we’re not fluent in Danish and we’re not ready to take the necessary steps to change that, so we’ll have to rely on second-hand intel. While our first instincts tell us it should read like ‘hee-ggeh,’ we hear some prefer a pronunciation like ‘hoo-gah.’ Hearing it might be helpful.

How to incorporate hygge in your day to day life?

Winter is the perfect time to adopt a hygge lifestyle. The soft, neutral colours nature takes (before the bright explosion of Spring), the enveloping materials you want to wear, the time spent indoors…

Be mindful of what you wear. Give priority to comfortable cuts, natural fabrics such as cotton, linen, cashmere and wool, and a neutral palette. The result? Garments that match, for effortless outfits that make you feel good.

Give your home a Winter makeover. We’re not asking you to throw away your usual decorations, instead you can just give it a bit more thought, to accommodate your current lifestyle. A few scented candles here and there to replace lamps when you don’t need electric lighting, a pile of blankets within reach… Why not also bring back some old school entertainment, such as board games?

Make sure you check in with your loved ones. When it’s cold and dreary, it’s easy to retreat inside with carbs and Netflix. There’s nothing wrong with that, as long as you don’t become a hermit! Instead, try to organise a baking session with your family, or a sauna date with your best friend. The glowy skin will just be a bonus.

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There it is again. January. After December’s excesses, our wallets seem empty, our closets overstuffed with things we don’t need… Does this sound bleak and make you want to book a ticket to somewhere warm ASAP? You’re probably just in need of a reset. What better way to start than a little Spring cleaning? See what’s currently in demand on Vinted.

Ugg boots. The original ugly boot has made a pretty spectacular return this winter. Is it thanks to Alexa Chung or just because they’re the most comfortable thing you could wear when it’s cold?


Kate Spade bags. The cute, whimsical bags never really go out of style. So if you’ve seen enough of it, why not sell it this January?

Lululemon sportswear.
We all know New Year’s fitness resolutions might not last the whole year, but we think you should take it as an opportunity to find your good quality sportswear a new home!

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