To provide a personalised advertising experience, we tailor our ads to be more relevant to our members. Below is a list of all the criteria we use, however not all of them are used for every ad campaign. We only use specific criteria where appropriate, in accordance with your privacy preferences, applicable legal requirements, and the requirements of the campaign.

Country:
- Determined based on the IP address provided by your device.
- For privacy, we use either the full IP address or a truncated version, depending on whether consent has been provided.
More precise location:
- Determined using GPS coordinates from your device, accurate within a radius of approximately 800–1,600 feet (250–500 meters).
Platform:
- Identifies the platform you are using, such as iOS, Android, Web, or Mobile Web.
Age (if provided):
- Used only when you have explicitly shared your age with us and given specific consent.
Gender (if provided):
- Considered only when you have voluntarily shared your gender and given explicit consent.
User Browsing History:
- Based on categories of content you’ve searched for or websites you’ve visited in the last 30 days (e.g., “Kids,” “Pets,” or “Electronics”).
Page Context:
- Reflects the category of the webpage you are currently visiting (e.g., “Kids,” “Pets,” or “Electronics”).

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Backpacks don’t know