Date last updated: 2018 July 11
1. What is a cookie?
Cookies are small text files that are stored by your browser on your device (e.g. computer, mobile phone, tablet) when you browse websites. Other technologies, including data we store on your web browser or device, identifiers associated with your device, and other software, are used for similar purposes. They are widely used in order to make websites work or work in a better, more efficient way. In this policy, we refer to all of these technologies as cookies.
- Make our Platform work as you would expect
- Improve the speed/security of the Platform
- Recognise you when you re-visit our Platform. This helps us to personalise our content for you, greet you by your name and note your preferences (functionality cookies)
- Recognise how many visitors visit our Platform and how they behave when they are here. This helps us to improve the functionality of our Platform, e.g. by ensuring that users can find what they are looking for (analytic/performance cookies) and by helping us
- Capture your visit to our Platform and which pages you visit and which links you click on. We will use this information to better tailor our Platform, and the advertising we show you, to your interests. If you have given us your permission to send you Marketing Emails, we will also use this information to send you personalised Marketing Emails (targeting or advertising cookies)
- Allow you to share pages with social networks like Facebook or Instagram
3. How can I manage cookies?
You can configure your browser to decline some or all cookies or to ask for your permission before accepting them. Please note that by deleting cookies or disabling future cookies you may be unable to access certain areas or features of our website. For information on how to adjust or change your browser settings, visit www.aboutcookies.org or www.allaboutcookies.org.
If you use multiple devices to access our Platform (e.g. smartphone, tablet, computer etc.) you must ensure that each browser is adapted to each device in accordance with your cookie preferences. If you adjust your cookie settings this will also affect the other websites you visit.
For the information on, policy and control options for the third party cookies, please read cookie policies of such third parties. You can deactivate the use of some of the third-party cookies by going to the deactivation page of the Network Advertising Initiative at http://www.networkadvertising.org/managing/opt_out.asp.
4. What types of cookies are there?
(a) strictly necessary cookie
These cookies are essential to a website in order to enable a user to move around and to use a websites features, such as remembering information entered on forms when a user moves between pages within a browser session. Without strictly necessary cookies, certain services on a website may not be made possible and a website may not perform as smoothly as it should. These cookies don’t gather any information for marketing purposes or to remember where you have been on the internet.
(b) performance cookie
Performance cookies collect information about the use of a website and help to improve the way a website works. For example, performance cookies may show which are the most frequently visited pages, help to record any difficulties with a website and show whether advertising on a website is effective or not. Performance cookies do not collect information that identifies a user personally and all information that is collected by these cookies is aggregated and anonymous.
(c) functionality cookie
Functionality cookies allow a website to remember the choices you make and to provide enhanced and more personal features. Functionality cookies also remember changes you have made, such as customising a certain webpage and for other services you request such as watching a video or commenting on our webpage. Functionality cookies will not track your activity on other websites.
(d) targeting or advertising cookie
Targeting or advertising cookies are used to deliver adverts which are more relevant to you and your interests, or to limit the number of times you see the same advert on a website. These types of cookie are also used to help measure the effectiveness of an advertising campaign. These cookies may be used to remember what you have looked at on a website.
(e) third-party cookie
5. Ad serving on Vinted Platform and trackers served by trusted Partners used on Vinted platform
You can find a list of trusted partners whom we use to serve ads on Vinted Platform.
You will be shown personalised ads (and ad personalisation cookies will served to you) only with your consent.
How to refuse ad personalisation trackers?
- Trackers on your mobile devices: you can switch of ad personalisation (and in this way refuse further tracking for ad personalisation purposes) in your Vinted App: Profile -> Settings -> Allow to collect data and use trackers for ad personalisation.
- Trackers in web browser: you can refuse further tracking for ad personalisation purposes by: (i) if you are a registered users by changing settings: Profile -> Settings -> Allow Personalised ads; (ii) if you are not registered user: installing an opt-out cookie. This will release an opt-out cookie that prevents the future capture of your data for ad personalisation purposes when you visit this Website. Please note that, if you remove all cookies that have been placed in your browser, the opt-out cookie too will be deleted.
6. Which specific cookies do you use?
Here is a sample list of cookies used on Vinted platform. Note that not all of these cookies may be served to each user (e.g. cookies for ad personalisation - if ad personalisation is not allowed on Vinted platform).
|Cookie Category||Cookie name||Cookie purpose||Cookie expiry|
|strictly necessary cookie||_gid||This cookie is used to distinguish users||24 hours|
|strictly necessary cookie||_vinted_us_session||This cookie ensures fluid user experience|
|Performance cookie||anon_id||This cookie assigns anonymous ID which is used to gather usage data which helps to improve product||20 years|
|third-party cookie||IDE||This cookie is used to display more relevant advertisements to the visitor||13 months|
|third-party cookie||__cfduid||This cookie is set by the CloudFlare service to identify trusted web traffic||5 years|
|third-party cookie||fr||This cookie is a Facebook tracking cookie. This cookie is being used by Facebook to deliver a series of advertisement products such as real time bidding||3 months|
|third-party cookie||NID||This cookie helps to customize advertisements on Google properties, like Google Search. Used to remember your most recent searches, your previous interactions with an advertiser’s advertisements or search results, and your visits to an advertiser’s website.||6 months|
|third-party cookie||_ga||This cookie is used to identify unique visitors to vinted.com and is updated every time you visit pages||2 years|
|third-party cookie||_gat||This cookie is used by Google Analytics to limit the frequency of queries||During the browsing session|
7. Google Analytics: what is this and why do you use it?
This website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google Analytics uses "cookies", text files that are saved on your computer and that make it possible to analyse your use of the Website. The information produced by the cookies regarding your use of the website is generally transferred to, and stored on, a Google server in the US. On our Platform we have activated IP anonymisation so that, within EU member states or other signatory states to the Agreement on the European Economic Area, your IP address will be abbreviated by Google in advance. Only in exceptional circumstances will the full IP address be transferred to a Google server in the US and stored there. Google will use this information on behalf of Vinted to evaluate your use of the Website, to compile reports on website activity and to provide Vinted with additional services relating to Website and online use. The IP address transferred from your browser as part of Google Analytics activity will not be linked to other data held by Google. You can prevent cookies being saved on your computer by adjusting your browser settings, although if you do so, your use of some of the functions of the Website may be restricted. You can also prevent the capture by Google of the data produced by the cookie and based on your Website use (incl. your IP address) and the Processing of such data by Google by downloading and installing the browser plug-in from https://tools.google.com/dlpage/gaoptout?hl=en.
If you are visiting our Website via a browser for which the browser plug-in cannot be installed, you can further prevent the capture of data by Google Analytics by clicking here. This will release an opt-out cookie that prevents the future capture of your data when you visit this Website. Please note that, if you remove all cookies that have been placed in your browser, the opt-out cookie too will be deleted.
For an overview of Google's data protection regulations, click here.
8. Google Adsense: what is this and why do you use it?
This Website uses Google Adsense, an online advertising service provided by Google. Google Adsense uses "cookies" (text files), which are saved on your computer and allow your usage of the Website to be analysed. Google Adsense uses "web beacons" (small invisible graphics) to collect information. Web beacons allow simply actions such as visitor traffic on the Website to be recorded and gathered. Information produced by the cookie and/or web beacon regarding your use of this Website (incl. your IP address) will be transferred to, and saved on, a Google server in the US. Google will use this information to evaluate your use of the Website regarding ads shown on the Website, to compile for the Website operator reports on Website activity and ads and to provide further services related to Website and Internet use. Google may also make this information available to third parties insofar as is statutorily required or where the third parties in question process this data on Google's behalf. Google will never combine your IP address with other data held by Google.
9. Google Remarketing: what is this and why do you use it?