To provide a personalised advertising experience, we tailor our ads to be more relevant to our members. Below is a list of all the criteria we use, however not all of them are used for every ad campaign. We only use specific criteria where appropriate, in accordance with your privacy preferences, applicable legal requirements, and the requirements of the campaign.

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Gender (if provided):
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User Browsing History:
- Based on categories of content you’ve searched for or websites you’ve visited in the last 30 days (e.g., “Kids,” “Pets,” or “Electronics”).
Page Context:
- Reflects the category of the webpage you are currently visiting (e.g., “Kids,” “Pets,” or “Electronics”).

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